Uganda Seed Project

In Project Runway style, the Uganda Seed Project was created as a way to find emerging talent throughout Uganda. It’s another stitch in the invisible thread: a way for designers from rural areas to urban centers to forge a path into the growing fashion industry of East Africa.

“Through the Uganda Seed Project, we go out and look for new talent,” said DeJong. “We comb the country and we ask for applications, similar to a Project Runway business model.”

Those designers who are accepted become part of a mentorship program, and the culmination of that happens during Kampala Fashion Week. 

“We have a group show during KFW of the 10 finalists,” explained De Jong, “and the winner of the seed show gets a scholarship for a year of mentorship by the Kampala Fashion Week team, and they get to show in Kampala Fashion Week the following year.”