Media Alert - Bela Musana
November 16, 2018
NOBEL PRIZE WINNER LEYMAH GBOWEE, DESIGNER MARA HOFFMAN, MODEL GRACE MAHARY, DESIGNER CHRISTIAN SIRIANO AND INDUSTRY LEADERS JOIN FORCES
TO EMPOWER COMMUNITIES IN AFRICA
Paper Fig Foundation Hosts Unforgettable BELA MUSANA Benefit Soiree with Special Guest Performances on Giving Tuesday, November 27, 2018
WHAT: Fashion icons, the producers of NY Fashion Week and the creators of the Invisible Thread musical join forces to produce and cohost Bela Musana “Be the Light” to benefit the programs of Paper Fig Foundation in Rwanda and Uganda. At a time when New Yorkers are looking for inspiration and an opportunity to give back, this unique Giving Tuesday soiree showcases the power of fashion to empower communities and create change. The evening will feature musical performances inspired by the experiences of those trying to do good in the world, a pop-up shop of responsible fashion, open bar and food. Proceeds will go towards mentoring programs, a rural sewing school and health clinic in Uganda.
WHEN: Tuesday, November 27, 2018 from 6:30-9:30
WHERE: Union Park Events, 5 E 17th Street, New York
WHO: Laurie DeJong, Founder of The Paper Fig Foundation
Award-winning Matt Gould and Griffin Matthew, creators of The Invisible Thread
Gloria Wavamunno, founder of Kampala Fashion Week in Uganda
The Host Committee includes Nobel Prize Laureate Leymah Gbowee, Designer Mara Hoffman, Model and Activist Grace Mahary, Designer Christian Siriano and leading executives from L’Oreal, Shiseido, Coach, IMG Models, Ulta Beauty, and more.
WHY: The Paper Fig Foundation was founded in 2013 by Laurie DeJong, CEO of LDJ Productions, agency of record for NY Fashion Week. The Paper Fig Foundation seeks to empower African designers and industry professionals to form their own vision for African fashion and drive development from within the continent. Through the Paper Fig Fellows program in Rwanda and Uganda and the Uganda Seed Project, the Foundation mentors and cultivates talent in the fashion industry as a source of economic opportunity and empowerment. The Paper Fig Sew School teaches skills to girls and women that give them financial independence to combat poverty and create a pathway for a better life within the growing African fashion industry. The Foundation also supports a community health center providing access to life-saving medications, clean water and basic health care needs, which is severely lacking in rural areas.
Learn more: www.paperfig.org
MEDIA RSVP REQUIRED: Emily Weitz, Emily.firstname.lastname@example.org
*Interview and VIP Photo opportunities available